Friday, 16 March 2012

What is a logo?

What is a logo?

A logo is a symbol, a name, or trademark that represents a company and it is a simple representation and hopefully the most memorable aspect of a company. A logo is a great way to trigger memories of a particular brand. A logo is very important it is not the whole brand but at the end of the day people may forget the exact details of your website design. But a logo should be well exhibited to the viewer to be able to remember the logo of your company or logo of your website. If you think of logos like Nike and Apple these companies have such well made logos. For instance if somebody ask you to draw the Apple or the Nike tick logo you are able to do it straight from your memory and that is a part of good branding.

There is an example that explains more the logo

For instance you are crossing the road suddenly you see a poster of a beautiful woman drinking Coca cola and right below is a company name written. What will catches your eyes first, the woman or the Coca cola? Will definitely you see the woman and not even read what is written in the poster. The purpose of this example is said that a logo or pictures catches more attention than the text. People remember less the name but they remember the pictures and logos associated with the company. Logo helps in getting more customers. Look at all the big companies like Coco Cola, T-mobile, 3G, O2 and a lot more they have a symbol representing them. Just like a flag represent a country, a logo represents a company. That’s why all the successful companies have a logo associated with them.
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